How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

Moving on From Millennials

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In the United States, the Millennial segment of the population spends approximately [...]

3 Easy Ways to Get More from Google Analytics

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My co-worker, Eric, wrote this week about “Why Do You Have A [...]

Tracking Conversions: It’s Marketing Success!

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With the holiday season upon us, my family and I spend a [...]

Three Ways to Improve Your Marketing Process

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A few years ago, I was reading an article in AdAge about [...]

Marketing Minute – I Wonder…Ice Breakers and Building Relationships

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Marketing Minute – Considering User Experience

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Is Your Management Style More Like an American or Asian Parent?

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In the classroom or in the office, we all want our kids [...]

Mergers and Communication

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If you are merging with another institution, here are a few things [...]

What Your Product Line Says About Consumer Choice

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Choices. They’re all around us. Every day, we are faced with a [...]

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