Is Your Management Style More Like an American or Asian Parent?

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In the classroom or in the office, we all want our kids [...]

Mergers and Communication

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If you are merging with another institution, here are a few things [...]

What Your Product Line Says About Consumer Choice

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Choices. They’re all around us. Every day, we are faced with a [...]

5 Ways to Get Attention in 8 Seconds

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Did you know that a human’s attention span is now less than [...]

Tell an $8 Million Story!

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If you were paying $166,667 per second for an ad, what would [...]

Checking Site Visits Up 525% and 214.45% ROI

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It Pays to Measure! A client launched Kasasa Checking on September 1, [...]

Like Stevie Wonder Says, “Seeing is Believing.”

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Like the swallows to Capistrano or Ohioans to Florida, each spring Advantage [...]

Would You Trust Your Brand to an Influencer?

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Influencer marketing has become one of the hottest trends in groundswell advertising [...]

Decision 2016: This Year’s Election, a Lesson in Branding

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The 2016 election has come and gone, with a stunning result. Now [...]

How did THIS become the face and voice of Millennials?!?!

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How did a white, 74-year-old, Jewish man from Vermont become the face [...]

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