Marketing Minute – I Wonder…Customer Experience

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Becoming Top of Phone: Primary Financial Institution Status is Changing

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The checking account. The holy grail of the consumer financial relationship. The [...]

Millennials, WTH?!?

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I like to think that I’m not the kind to stereotype, but… [...]

Results-Oriented Ideas (ROI). How to Calculate and Why.

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While 28% of marketers say that securing enough budget is their top [...]

Are You In The 81%?

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It’s that time of year again. Daylight hours are noticeably waning. There’s [...]

Understanding Rebranding Risk

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As financial industry professionals, most of us are used to dealing with [...]

What’s a Good Digital Marketing Budget?

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Surprisingly (or maybe not surprisingly), this is a question that we at [...]

The Daffodil Principle and Your Office Environment

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I recently attended a talk by Amita Schmidt, a meditation teacher. In [...]

What Will Banking Look Like in 2020?

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A lot has changed in the past three years, hasn’t it? Just [...]

Marketing is Like a Utility – Don’t Be Like This Car Dealer

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I wish I had a dollar for every time a talk over [...]

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