Segmenting Your Remarketing Strategy

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Remarketing. It’s the piece of digital marketing that lets you find out [...]

Marketing Minute – I Wonder…Theory of Relativity

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Mould Your Brand to These Millennial-Favorites

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When you look at which national brands Millennials prefer, you can gather [...]

Keyword Marketing: Bidding on Your Competitor’s Keywords

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Here’s the scenario: a small community financial institution in a populated, saturated [...]

Marketing Loans in a New Rate Environment

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At the end of January 2018, the Federal Reserve Bank announced that [...]

5 Tips for “Driving” Auto Loans

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The following is an excerpt from “Checking & Loan CSI,” a presentation [...]

Marketing Minute – I Wonder…Flexibility

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Marketing Minute – I Wonder…First Impressions

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Notice the Difference? Did the Super Bowl Ads Seemed Lackluster?

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In lieu of our annual analysis and break down of Super Bowl [...]

Why You Shouldn’t Sell Checking Accounts

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Horseless carriages are now CARS. Wireless phones are now CELLS. With all [...]

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