Don’t Cut My Budget! (Why Attribution Models are Important for ROI)

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Recently, I was having a strategy meeting with a client as we [...]

A New Take on the Buyer’s Journey

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Earlier this month, I was researching some running clothing items. I regularly [...]

Are You Killing Your Customers?

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Today, with great sorrow, I say goodbye to a dear friend. Despite [...]

How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Want Your Ad to Suck? Tinker with It.

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CEOs come and go.      Branches open and close.     [...]

Use Psychology for More Memorable Marketing

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The brain takes in the equivalent of 34 gigabytes of data every [...]

Banking Lessons from Pigeons Playing Ping Pong

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I’ve been accused of having “click bait” headlines. Most of you read [...]

Google Introduces Responsive Search Ads: What it Means For You

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It’s happening! Ad automation is reaching a new level of autonomy. Google [...]

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