The Daffodil Principle and Your Office Environment

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I recently attended a talk by Amita Schmidt, a meditation teacher. In [...]

What Will Banking Look Like in 2020?

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A lot has changed in the past three years, hasn’t it? Just [...]

Marketing is Like a Utility – Don’t Be Like This Car Dealer

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I wish I had a dollar for every time a talk over [...]

Marketing Integration and Measurement

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With all marketing, the key to success in today’s economy is integration [...]

Let’s Get Digital: Don’t Be Forgotten. Get Automation.

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Let’s take a moment to remove ourselves from the shoes of being [...]

Let’s Get Digital: Stop Fin-splaining Digital Offers

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As I was performing my daily ritual of surfing the latest news [...]

Let’s Get Digital: Email Isn’t Dead

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As a financial marketer, if you had to pick one, what piece [...]

What Your Product Line Says About Consumer Choice

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Choices. They’re all around us. Every day, we are faced with a [...]

Is Cross-Selling Dead?

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“Wells Fargo Dumps Toxic Cross-Sell Metric” “Millennials Don’t Want to Be Sold [...]

3 Ways to Help Your Financial with Choice Architecture

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Have you ever had this happen to you? You walk into a [...]

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