The Polar Vortex, Government Shut Downs & Real-Time Marketing

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The strategy of Real-Time Marketing (RTM) has been around for quite a [...]

Nothing Is Sacred

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG I’d been looking forward to it for [...]

Answering the Big, “So What?!?”

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Before you create anything, question everything! Here are 10 questions to get [...]

Branding on a Budget

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If you don’t define who you are, your customers will come up with their own definition.

Supplement Your Content Marketing with Paid Ads

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Two weeks ago, I wrote about Google’s new Responsive Display Ads and [...]

Want to Make Your SWOT Actionable? C.A.R.E.

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You’ve done your homework and looked at your market and competition. You’ve [...]

5 Reasons You Should Be On Spotify

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Spotify has been picking up more and more users and subscribers of [...]

You Need a S.W.O.T Team

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When the “stuff hits the fan,” law enforcement calls in the SWAT [...]

Are Google’s Responsive Display Ads Better?

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Introduced in Beta in late 2016, Google’s new Responsive Display Ads (RDAs) [...]

Focus on Your Failures

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 “It’s fine to celebrate success, but it is more important to heed [...]

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