Budget and Bidding Strategy: Spending Your Digital Budget Wisely

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When covering the topic of digital advertising budgets, one of the most [...]

Is Email Marketing Really a Numbers Game?

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Remember the good ‘ol days of email marketing? When you’d send every [...]

Is Your Call Center Phoning It In?

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Your brand is the sum of all customer experiences.  From your branch [...]

Are Micro Conversions Important?

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“The road to a sale is made up of a thousand actions.” [...]

You Don’t Sell Personal Loans or Savings Accounts

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I once wrote about, “Why You Shouldn’t Sell Checking Accounts.”  Today, I’m [...]

Be Disruptive

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I’m sorry, but I need to brag a bit. I just received [...]

Don’t Cut My Budget! (Why Attribution Models are Important for ROI)

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Recently, I was having a strategy meeting with a client as we [...]

A New Take on the Buyer’s Journey

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Earlier this month, I was researching some running clothing items. I regularly [...]

Are You Killing Your Customers?

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Today, with great sorrow, I say goodbye to a dear friend. Despite [...]

How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

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