Budget and Bidding Strategy: Spending Your Digital Budget Wisely

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When covering the topic of digital advertising budgets, one of the most [...]

Is Email Marketing Really a Numbers Game?

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Remember the good ‘ol days of email marketing? When you’d send every [...]

Don’t Cut My Budget! (Why Attribution Models are Important for ROI)

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Recently, I was having a strategy meeting with a client as we [...]

A New Take on the Buyer’s Journey

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Earlier this month, I was researching some running clothing items. I regularly [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Google Introduces Responsive Search Ads: What it Means For You

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It’s happening! Ad automation is reaching a new level of autonomy. Google [...]

Website Planning

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The following is an excerpt from an upcoming white paper, "Website Planning [...]

When Results Don’t Tell The Whole Story

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The following is an excerpt from “CYA with ROI,” one of two [...]

5 Steps to Planning Great Video Marketing

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(The following is an excerpt from MarketMatch’s upcoming Video Marketing white paper.) [...]

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