Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Google Introduces Responsive Search Ads: What it Means For You

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It’s happening! Ad automation is reaching a new level of autonomy. Google [...]

Website Planning

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The following is an excerpt from an upcoming white paper, "Website Planning [...]

When Results Don’t Tell The Whole Story

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The following is an excerpt from “CYA with ROI,” one of two [...]

5 Steps to Planning Great Video Marketing

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(The following is an excerpt from MarketMatch’s upcoming Video Marketing white paper.) [...]

Always Be Found: Geographic Intent-Driven Search Marketing

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Intent-driven marketing: separating the tire kickers from consumers who actually have a [...]

Facebook Advertising Isn’t Going Anywhere

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On Tuesday, April 10, Facebook CEO Mark Zuckerberg sat in front of [...]

5 Tips for Better Digital Branding

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One of the primary objectives, and likewise challenges, of brands in the [...]

Acquisition So Good, You’ll Need a Bouncer!

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Unless you’re approaching 100% loan-to-deposit ratio and checking account penetration, if you [...]

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