The Polar Vortex, Government Shut Downs & Real-Time Marketing

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The strategy of Real-Time Marketing (RTM) has been around for quite a [...]

SEM Marketing: What Your Keywords Won’t Tell You

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG DOWNLOAD OUR FREE DIGITAL WHITE PAPER There [...]

The Power of Relevancy

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Last week, I was on a bit of a road show, presenting [...]

Budget and Bidding Strategy: Spending Your Digital Budget Wisely

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When covering the topic of digital advertising budgets, one of the most [...]

Is Email Marketing Really a Numbers Game?

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Remember the good ‘ol days of email marketing? When you’d send every [...]

Don’t Cut My Budget! (Why Attribution Models are Important for ROI)

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Recently, I was having a strategy meeting with a client as we [...]

A New Take on the Buyer’s Journey

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Earlier this month, I was researching some running clothing items. I regularly [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Google Introduces Responsive Search Ads: What it Means For You

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It’s happening! Ad automation is reaching a new level of autonomy. Google [...]

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