Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Want Your Ad to Suck? Tinker with It.

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CEOs come and go.      Branches open and close.     [...]

Use Psychology for More Memorable Marketing

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The brain takes in the equivalent of 34 gigabytes of data every [...]

Website Planning

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The following is an excerpt from an upcoming white paper, "Website Planning [...]

5 Steps to Planning Great Video Marketing

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(The following is an excerpt from MarketMatch’s upcoming Video Marketing white paper.) [...]

Proven Strategy for Political or Marketing Campaigns … Tell a Story

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Mark McKinnon helped George W. Bush get elected ... twice and he [...]

Notice the Difference? Did the Super Bowl Ads Seemed Lackluster?

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In lieu of our annual analysis and break down of Super Bowl [...]

Market Your Bank Like a Fine Wine

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As of June 2017, more than 3,500 NEW WINE products had hit [...]

Three Ways to Improve Your Marketing Process

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A few years ago, I was reading an article in AdAge about [...]

Build a Fence for Your Creative to Play

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Assured Consistency with Creative Flexibility There are two dangerous “creative personalities” that [...]

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