Build a Fence for Your Creative to Play

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Assured Consistency with Creative Flexibility There are two dangerous “creative personalities” that [...]

4 Tips to Better Video Marketing

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43% of people want to see more video content from marketers? 45% [...]

Doing More with Less: Write Better Ads for Digital and Today’s Audience

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When was the last time you looked at an ad and said, [...]

In a Digital World, Paper Isn’t Dead

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It’s a digital world.  We bank online … do our taxes online [...]

What’s wrong with this ad? How does it relate to your bank or credit union?

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Can you spot what's wrong with this ad? A father is cleaning [...]

5 Ways to Get Attention in 8 Seconds

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Did you know that a human’s attention span is now less than [...]

Trash Your Paper Brochures

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Along with a few co-workers, I’ve spent the better part of this [...]

2017 Super Bowl Ad Roundup: Where Were Financials This Year?

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This week is one of my favorites of the year. In the [...]

The Big Mac Broke an Essential Branding Rule

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McDonald’s is known for consistency. A Mickey D’s burger is the same [...]

Creative Juices: Fast, Quiet Chainsaws

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I am filing these ads under “Wish I’d Thought of That.” When [...]

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