Would You Trust Your Brand to an Influencer?

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Influencer marketing has become one of the hottest trends in groundswell advertising [...]

Decision 2016: This Year’s Election, a Lesson in Branding

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The 2016 election has come and gone, with a stunning result. Now [...]

Did the Chicago Cubs Just Destroy Their Brand?

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Congratulations to the 2016 Chicago Cubs on their hard fought World Series [...]

The Creative Process and Who to Include: A Disney Example

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The word and concept of “Creativity” holds a certain mystique. It’s like [...]

Refreshing the Cortland Banks Brand: Life Stage Marketing Brought to Life

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Sometimes what our customers want is not what they need. Sometimes, what [...]

Together, We’ll Go Far?

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Can Wells Fargo rebound from this much bad publicity? Better yet, will [...]

What can McKinley Morganfield teach you about branding?

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A lot. You probably know him by his stage name, Muddy Waters. Like [...]

Rebranding or Mid-Life Crisis

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Branding is a science and an art … but above all it [...]

MarketMatch Launches a Rising Star

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The mid-Michigan financial marketplace is highly competitive, and when Central Macomb Community [...]

MarketMatch Delivers: Central Florida Postal Credit Union becomes Priority Credit Union

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Neither snow nor rain nor heat nor gloom of night will keep [...]

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