What can McKinley Morganfield teach you about branding?

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A lot. You probably know him by his stage name, Muddy Waters. Like [...]

Rebranding or Mid-Life Crisis

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Branding is a science and an art … but above all it [...]

MarketMatch Launches a Rising Star

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The mid-Michigan financial marketplace is highly competitive, and when Central Macomb Community [...]

MarketMatch Delivers: Central Florida Postal Credit Union becomes Priority Credit Union

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Neither snow nor rain nor heat nor gloom of night will keep [...]

25 Questions to Answer Before You Rebrand

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You don't need to change your name or logo to rebrand. We [...]

A Case For Brand Awareness

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Do we love to hate? Are we glutton for punishment? Or do [...]

Budw – er – America. King of Beers.

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This Brand's for You. Or is it? Brand equity. It’s something we [...]

Bikers, Bankers and Branding

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Harley-Davidson is moving from badass outlaw to badass dad. Here's why and [...]

The Marketing Lesson of Prince

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As I sit hear on a Friday, I’m listening to the Prince [...]

The “I don’t love it, but maybe it’ll grow on me” Brand.

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$35 for the world’s most iconic symbol. One inked on athletes’ bodies [...]

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