The Marketing Lesson of Prince

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As I sit hear on a Friday, I’m listening to the Prince [...]

The “I don’t love it, but maybe it’ll grow on me” Brand.

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$35 for the world’s most iconic symbol. One inked on athletes’ bodies [...]

No Labels Banking

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This is one of the most impactful videos buzzing around online today. [...]

Bring Nike Performance to Your Institution

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Maybe you can be all things to all people... In 1970, chants [...]

Was that Wells Fargo or Budweiser?!?

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It may have debuted in 2013, but this is the first I've [...]

Branding’s Holy Trinity

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You can have it good, fast or cheap ... pick two, right? [...]

6 Disciplines of Message Discipline

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Whether you’re running for President, are the CEO of a Fortune 500 [...]

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