Your Brand: Is it About Connecting?

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This past Memorial Day weekend, my family and I spent a lot [...]

Executive Branding: More Important Than Your Logo

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Executive Branding. It’s a hot trend in B2B marketing and something your [...]

“Hippies” to Mom and Dad; Tie-Dye to Ralph Lauren

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As a lifelong Marketer, I’m fascinated by sociology and the world events [...]

Brand Everything: A Lesson from Vacationing

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I recently returned from my family’s yearly winter retreat to warm weather, [...]

What is the ROI of Your Brand

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Your brand is the personality, heart and soul of your institution. It [...]

The Big Mac Broke an Essential Branding Rule

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McDonald’s is known for consistency. A Mickey D’s burger is the same [...]

Would You Trust Your Brand to an Influencer?

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Influencer marketing has become one of the hottest trends in groundswell advertising [...]

Decision 2016: This Year’s Election, a Lesson in Branding

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The 2016 election has come and gone, with a stunning result. Now [...]

Did the Chicago Cubs Just Destroy Their Brand?

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Congratulations to the 2016 Chicago Cubs on their hard fought World Series [...]

The Creative Process and Who to Include: A Disney Example

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The word and concept of “Creativity” holds a certain mystique. It’s like [...]

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