Where Does Your Brand Stand on Gay Rights and Gun Control?

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In 2013, when the Supreme Court heard arguments concerning the legalization of [...]

Proven Strategy for Political or Marketing Campaigns … Tell a Story

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Mark McKinnon helped George W. Bush get elected ... twice and he [...]

Credit Unions and Community Banks Struggle to Stay Relevant

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When I spoke in Michigan, last month, 35% of retail deposit market [...]

5 Tips for Better Digital Branding

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One of the primary objectives, and likewise challenges, of brands in the [...]

Mould Your Brand to These Millennial-Favorites

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When you look at which national brands Millennials prefer, you can gather [...]

Notice the Difference? Did the Super Bowl Ads Seemed Lackluster?

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In lieu of our annual analysis and break down of Super Bowl [...]

The Top 10 Financial Marketing Articles of 2017

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I consider the week between Christmas and New Year’s as the official [...]

Marketing Minute – I Wonder…Communication and Expectation

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Marketing Minute – I Wonder…Contingency Planning

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The Best Bank Experience I Ever Had

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Being a marketing consultant who solely works with community banks and credit [...]

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