Marketing Minute – I Wonder…Convenience and Economic Value

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Becoming Top of Phone: Primary Financial Institution Status is Changing

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The checking account. The holy grail of the consumer financial relationship. The [...]

Millennials, WTH?!?

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I like to think that I’m not the kind to stereotype, but… [...]

Build a Fence for Your Creative to Play

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Assured Consistency with Creative Flexibility There are two dangerous “creative personalities” that [...]

Understanding Rebranding Risk

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As financial industry professionals, most of us are used to dealing with [...]

4 Tips to Better Video Marketing

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43% of people want to see more video content from marketers? 45% [...]

In a Digital World, Paper Isn’t Dead

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It’s a digital world.  We bank online … do our taxes online [...]

Marketing is Like a Utility – Don’t Be Like This Car Dealer

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I wish I had a dollar for every time a talk over [...]

A Branding Story: So I Bought a Pair of Skechers Running Shoes

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As community financial institutions, sometimes we have a hard time effectively communicating [...]

What’s wrong with this ad? How does it relate to your bank or credit union?

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Can you spot what's wrong with this ad? A father is cleaning [...]

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