Marketing is Like a Utility – Don’t Be Like This Car Dealer

By |

I wish I had a dollar for every time a talk over [...]

A Branding Story: So I Bought a Pair of Skechers Running Shoes

By |

As community financial institutions, sometimes we have a hard time effectively communicating [...]

What’s wrong with this ad? How does it relate to your bank or credit union?

By |

Can you spot what's wrong with this ad? A father is cleaning [...]

Your Brand: Is it About Connecting?

By |

This past Memorial Day weekend, my family and I spent a lot [...]

Executive Branding: More Important Than Your Logo

By |

Executive Branding. It’s a hot trend in B2B marketing and something your [...]

“Hippies” to Mom and Dad; Tie-Dye to Ralph Lauren

By |

As a lifelong Marketer, I’m fascinated by sociology and the world events [...]

Brand Everything: A Lesson from Vacationing

By |

I recently returned from my family’s yearly winter retreat to warm weather, [...]

What is the ROI of Your Brand

By |

Your brand is the personality, heart and soul of your institution. It [...]

The Big Mac Broke an Essential Branding Rule

By |

McDonald’s is known for consistency. A Mickey D’s burger is the same [...]

Would You Trust Your Brand to an Influencer?

By |

Influencer marketing has become one of the hottest trends in groundswell advertising [...]

Load More Posts