A Branding Story: So I Bought a Pair of Skechers Running Shoes

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As community financial institutions, sometimes we have a hard time effectively communicating [...]

What’s wrong with this ad? How does it relate to your bank or credit union?

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Can you spot what's wrong with this ad? A father is cleaning [...]

Your Brand: Is it About Connecting?

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This past Memorial Day weekend, my family and I spent a lot [...]

Solving the Attention Deficit Problem

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At the MarketMatch holiday party last December, we made a stop at [...]

The Best Time of Year to Promote Key Banking Products

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In 500 B.C. if you needed answers, you sought out Confucius. A [...]

Not All Deregulation is Good

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Net neutrality. Okay, stay with me! I promise this won’t be boring! [...]

6 Levels of Influence and How to Use Them

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There are Six Levels of Influence, and you need to treat each [...]

What Your Product Line Says About Consumer Choice

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Choices. They’re all around us. Every day, we are faced with a [...]

Is Cross-Selling Dead?

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“Wells Fargo Dumps Toxic Cross-Sell Metric” “Millennials Don’t Want to Be Sold [...]

“We’re Overthinking Millennials” and “Millennial is the M-Word”

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You know conversations are GREAT when they stick with you for a [...]

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