Welcome to the MarketMatch Blog
How to deal with productivity anxiety
How’s your productivity been these days? Are you “making the most” of the pandemic? Or [...]
MarketMatch Celebrates 18 Years: What a Ride!
Life has a way of simplifying priorities for you sometimes. I feel that very strongly [...]
Chatbots Can Help in a Crisis
So much has changed in the past four-to-five weeks that it’s hard to keep track [...]
The Moldy Whopper: A Perfectly Rotten Marketing Idea
Recently, you may have heard of the Moldy Whopper. To announce the removal of artificial [...]
Capitalize on Personalized Communication
If you follow marketing trends, then you know convenience and personalization are crucial elements of [...]
Assessing Your Customer/Member Journey
We view the buyer's journey a bit differently than most marketers: as a means to [...]
Adding Quality Metrics to Your Lending Process
For most banks and credit unions, the reporting of the lending process is very similar [...]
From “Joker” to Dead Batteries, Are You Missing the Real-Time Marketing Party?
Real-Time Marketing (RTM) could be one of the most low-cost, high-impact tools in your belt—but [...]
Aligning Your Checking and Member Needs/Life Stages
Checking... Every bank, credit union and now fintech offers it. Some checking accounts are vanilla, [...]