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Stop Media Planning. Start Delivering to an Audience.

It may come as no surprise, but we are living in a consumer-driven expectation economy. [...]

Where Does Your Brand Stand on Gay Rights and Gun Control?

In 2013, when the Supreme Court heard arguments concerning the legalization of gay marriage, major [...]

Proven Strategy for Political or Marketing Campaigns … Tell a Story

Mark McKinnon helped George W. Bush get elected ... twice and he helped John McCain [...]

Credit Unions and Community Banks Struggle to Stay Relevant

When I spoke in Michigan, last month, 35% of retail deposit market share in the [...]

Facebook Advertising Isn’t Going Anywhere

On Tuesday, April 10, Facebook CEO Mark Zuckerberg sat in front of a panel of [...]

5 Tips for Better Digital Branding

One of the primary objectives, and likewise challenges, of brands in the digital space, is [...]

Acquisition So Good, You’ll Need a Bouncer!

Unless you’re approaching 100% loan-to-deposit ratio and checking account penetration, if you have only $1 [...]

3 Easy Ways to Get More from Google Analytics

My co-worker, Eric, wrote this week about “Why Do You Have A Website,” and it [...]

Why Do You Have A Website?

It is time to stop calling your www a “website” and start calling it “Online Lead [...]

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