About Eric Gagliano

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So far Eric Gagliano has created 264 blog entries.

Empathy Leads to Sales

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I don’t know what brings folks into your branches … but I [...]

Stop Simply Checking-Off Boxes

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Compelling message … Check Logo … Check Phone Number … Check URL [...]

Can You Recognize Your Brand in the Dark?

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I had the privilege of working on a project for Coca-Cola Credit [...]

Is Your Call Center Phoning It In?

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Your brand is the sum of all customer experiences.  From your branch [...]

You Don’t Sell Personal Loans or Savings Accounts

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I once wrote about, “Why You Shouldn’t Sell Checking Accounts.”  Today, I’m [...]

Be Disruptive

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I’m sorry, but I need to brag a bit. I just received [...]

Are You Killing Your Customers?

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Today, with great sorrow, I say goodbye to a dear friend. Despite [...]

5 Reasons You Need to Rebrand

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The branding bug is clearly buzzing! In the last few weeks, we’ve [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Want Your Ad to Suck? Tinker with It.

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CEOs come and go.      Branches open and close.     [...]

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