About Eric Gagliano

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So far Eric Gagliano has created 209 blog entries.

Doing More with Less: Write Better Ads for Digital and Today’s Audience

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When was the last time you looked at an ad and said, [...]

In a Digital World, Paper Isn’t Dead

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It’s a digital world.  We bank online … do our taxes online [...]

The Daffodil Principle and Your Office Environment

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I recently attended a talk by Amita Schmidt, a meditation teacher. In [...]

Marketing is Like a Utility – Don’t Be Like This Car Dealer

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I wish I had a dollar for every time a talk over [...]

Is Your Management Style More Like an American or Asian Parent?

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In the classroom or in the office, we all want our kids [...]

Marketing Integration and Measurement

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With all marketing, the key to success in today’s economy is integration [...]

The Sea of Life

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In the vast ocean of life, an insignificant ripple, over time and [...]

What’s wrong with this ad? How does it relate to your bank or credit union?

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Can you spot what's wrong with this ad? A father is cleaning [...]

Emotion: The Key to Engagement and Sales

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Growing up in the 70s and 80s, “Going viral,” had a completely [...]

The Best Time of Year to Promote Key Banking Products

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In 500 B.C. if you needed answers, you sought out Confucius. A [...]

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