About Eric Gagliano

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So far Eric Gagliano has created 202 blog entries.

What’s wrong with this ad? How does it relate to your bank or credit union?

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Can you spot what's wrong with this ad? A father is cleaning [...]

Emotion: The Key to Engagement and Sales

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Growing up in the 70s and 80s, “Going viral,” had a completely [...]

The Best Time of Year to Promote Key Banking Products

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In 500 B.C. if you needed answers, you sought out Confucius. A [...]

6 Levels of Influence and How to Use Them

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There are Six Levels of Influence, and you need to treat each [...]

Why Have Marketing in Operational Meetings?

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We’re dealing with “big boy” issues of ACH or fee accrual … [...]

Mergers and Communication

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If you are merging with another institution, here are a few things [...]

5 Ways to Get Attention in 8 Seconds

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Did you know that a human’s attention span is now less than [...]

“We’re Overthinking Millennials” and “Millennial is the M-Word”

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You know conversations are GREAT when they stick with you for a [...]

Executive Branding: More Important Than Your Logo

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Executive Branding. It’s a hot trend in B2B marketing and something your [...]

Are Online Only Banks Your True Competition?

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You can’t be the nation’s best bank and credit union marketer without [...]

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