About Eric Gagliano

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So far Eric Gagliano has created 203 blog entries.

Results-Oriented Ideas (ROI). How to Calculate and Why.

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While 28% of marketers say that securing enough budget is their top [...]

Build a Fence for Your Creative to Play

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Assured Consistency with Creative Flexibility There are two dangerous “creative personalities” that [...]

5 Tips to Improve Your Online Applications

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More and more, banks and credit unions are driving people to online [...]

4 Tips to Better Video Marketing

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43% of people want to see more video content from marketers? 45% [...]

Doing More with Less: Write Better Ads for Digital and Today’s Audience

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When was the last time you looked at an ad and said, [...]

In a Digital World, Paper Isn’t Dead

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It’s a digital world.  We bank online … do our taxes online [...]

The Daffodil Principle and Your Office Environment

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I recently attended a talk by Amita Schmidt, a meditation teacher. In [...]

Marketing is Like a Utility – Don’t Be Like This Car Dealer

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I wish I had a dollar for every time a talk over [...]

Is Your Management Style More Like an American or Asian Parent?

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In the classroom or in the office, we all want our kids [...]

Marketing Integration and Measurement

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With all marketing, the key to success in today’s economy is integration [...]

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