About Eric Gagliano

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So far Eric Gagliano has created 241 blog entries.

Is Your Call Center Phoning It In?

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Your brand is the sum of all customer experiences.  From your branch [...]

You Don’t Sell Personal Loans or Savings Accounts

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I once wrote about, “Why You Shouldn’t Sell Checking Accounts.”  Today, I’m [...]

Be Disruptive

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I’m sorry, but I need to brag a bit. I just received [...]

Are You Killing Your Customers?

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Today, with great sorrow, I say goodbye to a dear friend. Despite [...]

5 Reasons You Need to Rebrand

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The branding bug is clearly buzzing! In the last few weeks, we’ve [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Want Your Ad to Suck? Tinker with It.

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CEOs come and go.      Branches open and close.     [...]

Use Psychology for More Memorable Marketing

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The brain takes in the equivalent of 34 gigabytes of data every [...]

Banking Lessons from Pigeons Playing Ping Pong

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I’ve been accused of having “click bait” headlines. Most of you read [...]

Selling Your Most Basic Product is Tough!

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ME: I’m looking for a new checking account and want to see [...]

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