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So far Eric Gagliano has created 186 blog entries.

Marketing is Like a Utility – Don’t Be Like This Car Dealer

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I wish I had a dollar for every time a talk over [...]

Is Your Management Style More Like an American or Asian Parent?

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In the classroom or in the office, we all want our kids [...]

Marketing Integration and Measurement

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With all marketing, the key to success in today’s economy is integration [...]

The Sea of Life

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In the vast ocean of life, an insignificant ripple, over time and [...]

What’s wrong with this ad? How does it relate to your bank or credit union?

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Can you spot what's wrong with this ad? A father is cleaning [...]

Emotion: The Key to Engagement and Sales

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Growing up in the 70s and 80s, “Going viral,” had a completely [...]

The Best Time of Year to Promote Key Banking Products

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In 500 B.C. if you needed answers, you sought out Confucius. A [...]

6 Levels of Influence and How to Use Them

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There are Six Levels of Influence, and you need to treat each [...]

Why Have Marketing in Operational Meetings?

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We’re dealing with “big boy” issues of ACH or fee accrual … [...]

Mergers and Communication

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If you are merging with another institution, here are a few things [...]

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