About Aaron Gregerson

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So far Aaron Gregerson has created 75 blog entries.

Let’s Get Digital: Email Isn’t Dead

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As a financial marketer, if you had to pick one, what piece [...]

A Branding Story: So I Bought a Pair of Skechers Running Shoes

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As community financial institutions, sometimes we have a hard time effectively communicating [...]

Your Brand: Is it About Connecting?

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This past Memorial Day weekend, my family and I spent a lot [...]

Solving the Attention Deficit Problem

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At the MarketMatch holiday party last December, we made a stop at [...]

Don’t Send Email

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I signed up for a daily email newsletter the other day from [...]

Not All Deregulation is Good

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Net neutrality. Okay, stay with me! I promise this won’t be boring! [...]

What Your Product Line Says About Consumer Choice

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Choices. They’re all around us. Every day, we are faced with a [...]

Is Cross-Selling Dead?

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“Wells Fargo Dumps Toxic Cross-Sell Metric” “Millennials Don’t Want to Be Sold [...]

3 Ways to Help Your Financial with Choice Architecture

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Have you ever had this happen to you? You walk into a [...]

You’re Marketing Your Auto Loans All Wrong

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On a beautiful morning last fall, I dropped my daughter off at [...]

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