About Aaron Gregerson

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So far Aaron Gregerson has created 116 blog entries.

Budget and Bidding Strategy: Spending Your Digital Budget Wisely

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When covering the topic of digital advertising budgets, one of the most [...]

Is Email Marketing Really a Numbers Game?

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Remember the good ‘ol days of email marketing? When you’d send every [...]

Are Micro Conversions Important?

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“The road to a sale is made up of a thousand actions.” [...]

Don’t Cut My Budget! (Why Attribution Models are Important for ROI)

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Recently, I was having a strategy meeting with a client as we [...]

A New Take on the Buyer’s Journey

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Earlier this month, I was researching some running clothing items. I regularly [...]

How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Google Introduces Responsive Search Ads: What it Means For You

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It’s happening! Ad automation is reaching a new level of autonomy. Google [...]

Moving on From Millennials

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In the United States, the Millennial segment of the population spends approximately [...]

Gen Z is Already Confusing Us

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Well, that didn’t take long. The never-ending stream of contradictions on how [...]

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