You’re lovin’ gives me a thrill
But you’re lovin’ don’t pay my bills
Now give me money
That’s what I want
That’s what I want, yeah
That’s what I want
Kids these days … or in 1963, when four shaggy-looking lads from Liverpool told the world that life was all about the Benjamins on With the Beatles.
But just one year later, they changed their “tune” on A Hard Day’s Night:
I’ll give you all I’ve got to give
If you say you love me too
I may not have a lot to give
But what I’ve got I’ll give to you
I don’t care too much for money
For money can’t buy me love
It’s kinda crazy how quickly people can mature and priorities can change, huh?
For the Beatles, the realization that relationships matter more than a few bucks came in their early twenties. But, the Fab Four are the best selling artists of all time – both albums spent 21 weeks on the charts at #1. It’s easy to dismiss money when you have abundance, right?
Your customers may not be charting #1 albums but your 20-somethings are starting their first careers. And after 4-years of ramen noodles and sleeping on a couch found in someone’s trash, they sure feel rich.
Though they are just starting out, their bills are relatively light, they likely don’t have money-sucking kids yet and most are responsible only for themselves. To them, a $40,000 salary might as well be $400,000! They also want to trade in that rusty ’85 Buick and put the couch back in the trash to fix up their crib.
Sure they want to save money, but lower prices alone aren’t the answer. Millennials need advice! They didn’t learn finance in school, that class got cut with Art and PE. They could have learned about money at home, if mom and dad weren’t running them to 85 after-school activities – after all, the measure of a good parent is how busy you can keep your kid, right?
They need you! It’s all about the relationship. Put advice ahead of price.
They’ll give you all they’ve got to give if you show you love them too. They may not yet have a lot to give, but what they’ve got they’ll give to you.
If you find it fun and helpful, please share this blog with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing.
In addition to being a strategic consultant, MarketMatch is also a nationally and internationally requested speaker. Contact us to bring our marketing ideas to your institution or next conference.
Email me directly (click)
937-371-2461
Follow me on Twitter @egagliano
